FOR the socially anxious, or even just the socially inept, New Year’s Eve is a historically tough holiday. The intense pressure to have A Great Time, combined with bizarrely expensive prix fixe menus, crowded roads, Uber surge pricing, and the fact that counting down from 30 to one is not an inherently exciting thing to do makes for a less-than-fun evening.
As you get older, you start to realise that having cool, fun New Year’s Eve plans is overrated. And now brands are starting to realise that, too. As part of a larger effort to capitalise on the “homebody economy” – or millennials who prefer to stay at home and spend money on self-care items rather than go out – services such as Netflix and Domino’s Pizza are launching promotional campaigns on Instagram and Twitter explicitly targeted at the stay-at-home crowd. more
Anxiety occasionally visits us all. When we give an important presentation, take a test, go on a first date or walk down a dark alley our minds and bodies naturally respond by going on high alert and attuning to the potential dangers and risks of these endeavors.
A healthy amount of anxiety prevents us from falling victim to those dangers and risks. Choosing not to go down that dark alley could be a life-saving response. But an excessive amount of anxiety can increase our risk of suffering negative consequences.
The millions of people who suffer from social anxiety disorder, panicdisorder, post-traumatic stress disorder and other anxiety disorders experience debilitating degrees of anxiety and fear that can significantly limit their functioning in daily life. The natural instincts designed to help protect them from the dangers they fear have become sources of danger themselves. more