We fear death, but what if dying isn’t as bad as we think?

“The idea of death, the fear of it, haunts the human animal like nothing else,” wrote Earnest Becker in his book, The Denial of Death. It’s a fear strong enough to compel us to force kale down our throats, run sweatily on a treadmill at 7am on a Monday morning, and show our genitals to a stranger with cold hands and a white coat if we feel something’s a little off.

But our impending end isn’t just a benevolent supplier of healthy behaviours. Researchers have found death can determine our prejudices, whether we give to charity or wear sun cream, our desire to be famous, what type of leader we vote for, how we name our children and even how we feel about breastfeeding.   more

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